> Level 4 CIMSPA Personal Trainer
> Level 4 BACPR (cardiac rehab)
The founder of LiftNLive. Al created this site to be a space for people who want to get into shape and enjoy a fit lifestyle without it taking over their entire life. He achieved pro-status with the WBFF as a fitness model while working 50 hour weeks. He now runs a digital marketing agency and was a former senior writer/editor of TRAIN Magazine.
WBFF PRO FITNESS MODEL
> Level 3 CIMSPA Personal Trainer
A valued contributor to LiftNLive. Valera is a Level 3 qualified personal trainer in the UK and the first ever Miami Pro Teen Physique Champion. Valera achieved this while completing his Masters in Business Economics and Finance, as well as becoming a qualified PT. The epitome of Lifting N Living.
MIAMI PRO TEEN FITNESS CHAMPION
The LiftNLive Mission
The mission when building LiftNLive was to make the health and fitness industry that has given us so much, a more honest and accessible place for everybody.
The fitness industry so often fails to deliver the positive impact on people’s lives that it can, due to lies, greed and misinformation.
The LiftNLive mission is to open the door to fitness for as many people, no matter your individual lifestyle and show you that you can achieve your goals whilst still living life on your terms.
The LiftNLive Values
The LiftNLive core values consist of the following blocks:
The fitness industry is enough to make you want to pull your hair out.
From guru’s selling you their latest unproven fads to fitness models on social media pretending that they actually use the supplement they just recommended you.
It’s hard to know who to trust in this business and honestly, you can’t trust much of what you see or read in this industry, which is so often driven by sales at the expense of honesty.
LiftNLive’s promise to you is that this will always be a safe-haven from the bullsh*t – we’ll NEVER compromise our integrity for money and we’ll arm you with the knowledge to weed out the snake oil salesmen.
You’ll always be safe from B.S here; Pinky promise.
A common theme you’ll see on LiftNLive is that all of the information provided is based on scientific evidence with references.
But put into simple terms that everybody can understand and utilise.
We don’t want to waste any of our valuable time on the non-proven gimmicks, fads and down right scams that are typically associated with this industry.
This fits directly in line with our promise of integrity and simplicity.
We’ll stay on top of the latest science, research and evidence so that you don’t have to.
Do what works. Disregard the rest.
PROGRESSION > PERFECTION
Perfection doesn’t exist – but as long as you are progressing and moving forward, you are winning.
Our aim is to help you find YOUR consistent, steady progress.
Not become the unrealistic Instagrammer who is loaded up on PED’s and has no other responsibilities besides the gym.
But something that you can adhere to and enjoy FOR LIFE.
Most of the messages we hear in the popular media about fitness will insult your intelligence with pseudoscience and nonsense; just because it makes a good headline.
You deserve better – we’ll break down the current evidence for you and explain it in layman’s terms.
At LiftNLive, the goal isn’t just to provide you the fish, it’s to teach you how to fish so you have the skills for life.
If thinking about starting fitness fills you with dread and you’ve been led to believe that you can’t have a life outside of the gym, then you’ve been sold a lie.
Sure, it’s not easy – nothing worthwhile ever is – but sh*t, if fitness sucks all of the fun out of life, then what’s the point?
We guarantee that there is an aspect of fitness that you will enjoy.
There is something for everyone and the mission at LiftNLive is to help you find it.
Whether it be the camaraderie and social aspect of group training, the competitive nature of sports, getting stronger…the list goes on!
We then help you to find ways to integrate fitness into YOUR lifestyle so that you can adhere to your plan for life while having a blast!
Getting into fitness should be EASY for most people with small tweaks to the lifestyle they enjoy, and we believe almost anyone can achieve their fitness goals around their current life commitments.
LiftNLive’s commitment to you right now is to simplify this process and make it as accessible to your individual lifestyle as possible. Not to mention FUN.
We truly believe that everybody can Lift and Live.
…yet, have you noticed that instead of encouragement, this industry seems to shame and put up one obstacle after another for the average person to achieve their fitness goals?
“Don’t eat carbs”
“Don’t eat sugar”
“Don’t eat anything artificial”
“Don’t drink alcohol”
“Eat only meats, fats and pray to the carnivorous god of Keto for forgiveness if a carb ever touches your lips”
Sh*t, who can live like that!?
No wonder people lose their passion for fitness FAST with all of these nonsensical rules.
Sounds like it would more fun to pack your bags, chuck on a robe and hit the cold mountains of Tibet to live out the rest of your days as a monk.
You’ll only ever find simple, effective and evidence based information here to help you reach your goal.
Life is too short to worry about the extra crap that doesn’t matter.