Why Sponsored Athletes Are Devaluing Themselves and More Importantly, YOU  [CASE STUDY]

Why Sponsored Athletes Are Devaluing Themselves and More Importantly, YOU [CASE STUDY]

Becoming a “Sponsored Athlete” seems to be the pinnacle – the top of the mountain for almost everyone starting out with aspirations in the fitness world, more so now than ever with the explosion of the internetz and social media. Here’s how the journey is supposed…

CLEAN EATING + IIFYM = IIFYCEM | How to Avoid an Eating Disorder AND Reach Your Goals

CLEAN EATING + IIFYM = IIFYCEM | How to Avoid an Eating Disorder AND Reach Your Goals

Somewhat of a worrying trend I’ve noticed recently with not only other athletes on social media, but also with myself is the sheer amount of emotion and identity placed on a certain method of eating or a way of dieting. I’m certainly not the first to…